Unilever Brand Key Model Apple watch

Apple and presented on September 9, 2014.

who are busy, active, healthy, on the move. Upper class Social class. People who are interested in new technologies and are lead active / sporty lifestyle

3)Consumer insight:
Modern young people who want to get a beautiful fashionable gadget that will be an unusual accessory with which you can view notifications and partially manage your iphone without getting it out of your pocket

wrist. Water resistance, do not need to use a mobile phone while running, convenience
— Emotional: Communion to new technologies and innovations in the world of technology. This is a very beautiful device. Thanks to the skill of designers, the user literally feels an emotional connection with the device.

5)Values and personality:
- Active lifestyle
- Monitor your health
- To stay connected
- expansion of smartphone functions
Modern man who is interested in modern gadgets, is a fan of the company Apple, is engaged in sports and leads an active lifestyle.

brand from California, which is a well-known manufacturer of software and electronic devices.

7)Discriminator:
Bright sports straps in different colors, built-in functions for training. Stylish design and famous brand.

8)Brand essence:
Watches that help to lead a more active lifestyle, it is better to monitor health and always stay in touch.