Market Research: Ahiaeido

a skin care, hair care, cosmetics and fragrance producer. It is one of the oldest cosmetics companies in the world. Founded in 1872, it celebrated its 140th anniversary in 2012. It is the largest cosmetic firm in Japan. Shiseido is only available at cosmetic counters at selected department stores or pharmacists. The company is headquartered in Tokyo

was founded in 1872 by Yushin Fukuhara. Arinobu Fukuhara, former head pharmacist to the Japanese Imperial Navy introduced Japan to it’s first Western-style pharmacy in Ginza, Tokyo after travelling to the United States and Europe. Shiseido’s early success arrived through building a clientele of royalty and high society through which it’s reputation spread and popularity grew.

feedback via multiple media and channels. Our consumer contact service and offices are accessed approximately 140,000 times per year through toll-free numbers, electronic and postal mail, LINE and other communication services

strong and brave
Kind of media: mass media
Slogan: “Beaty vs. the world”
Models: Enikő Mihalik,
Imaan Hammam, Asia Chow
Promotion: skin-care products as
a gift, special offers