Volkswagen company

Сентябрь 10, 2022

Содержание

2. Content
3. Methodology Analysis research data Content analysis Case analysis
4. Volkswagen brands
5. Volkswagen company 1937 – founded by German Labour Front; Wolfsburg, Germany. Volkswagen Group (flagship marque) –
6. Volkswagen stakeholders Key stakeholders are customers and employees. Markets: - North America - Europe - Asia-Pacific
7. The “Diesel Dupe” case September, 2015 – the Environmental Protection Agency (EPA) found a “defeat device”
8. Why did it happen? Pressure 2008 – new Chair A plan to recover after 2007
9. Volkswagen reaction
10. Recommendations Admit the failure Reconsider company`s values Be transparent Conduct trainings Involve senior management Make a
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Content

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Methodology
Analysis research data
Content analysis
Case analysis

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Volkswagen brands

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Volkswagen company
1937 – founded by German Labour Front; Wolfsburg, Germany.
Volkswagen

Group (flagship marque) – the largest automaker by worldwide sales in 2016.
Volkswagen Group of America, Inc – a branch, wholly owned subsidiary of Volkswagen AG.

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Volkswagen stakeholders
Key stakeholders are customers and employees.
Markets:
- North America
- Europe
-

Asia-Pacific region
- South America

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The “Diesel Dupe” case
September, 2015 – the Environmental Protection Agency (EPA)

found a “defeat device” in diesel engines that could change the performance in case being tested.
482,000 cars in the US; 11 mln cars worldwide;
November, 2015 – Volkswagen found irregularities in tests to measure carbon dioxide emission levels.
“Defeat device” hid up to 40 times nitrogen oxide pollutants above allowed in US.

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Why did it happen?
Pressure
2008 – new Chair
A plan to recover after

2007

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Volkswagen reaction

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Recommendations
Admit the failure
Reconsider company`s values
Be transparent
Conduct trainings
Involve senior management
Make a

person in charge of tracking company` CSR activity